Digital advertising spending in the UK H1 2024, by format

Published by Statista Research Department, Nov 21, 2024

In the first half of 2024, search was by far the largest digital advertising format in the United Kingdom, accounting for 7.87 billion British pounds, which amounted to more than a half of the total spending of 16.22 billion. Display formats - both video and non-video - accounted for roughly 6.5 billion, with video significantly stronger.

Digital advertising spending in the United Kingdom (UK) in 1st half 2024, by format (in billion GBP)

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Release date

October 2024

Region

United Kingdom

Survey time period

H1 2023

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